In 2017 Stacy’s Pita Chips created The Stacy’s Rise Project, a program that gives women financial support, mentors and education with the goal of increasing the number of women in culinary leadership. After partnering with nationally acclaimed chef Stephanie Izard and documenting a paneled event, Stacy’s Pita Chips wanted to develop a video for an award show that would garner even more attention and support. With only shot footage and scarce event collateral to reference, a two-minute video and script detailing the story was pieced together. To diversify the video, bits of script were laid out in branded colors and type and interwoven between a video interview with Izard, and photos and video clips from the event. A modular system of colored blocks, diagonally cut lines and vector art are also used for added visual interest.

Roles: art direction, graphic design, copywriter, composition + layout, color theory, vector art design, VO

Deliverables: award entry video, social media teasers, gifs